Carol’s Daughter aims to showcase the customers who can’t be neatly slotted into one category or another. Take, for instance, Cassie, who is of black and Filipina descent, or Ebanks, who has Jamaican, Irish, Indian and African heritage and grew up in the Cayman Islands. Knowles is of African-American and French Creole descent.
“They will serve as cultural ambassadors in bringing forth this acceptance that the definition of beauty is now colorless,” said Steve Stoute. “There are no longer boxes of white, black, Latina, Asian. More and more women are checking the other box.” According to Stoute, the trio was chosen because aside from their beauty “they share the vision and embody the messaging in their attitude, appearance, projects and core values.”
“Carol’s Daughter doesn’t have just one direct demographic,” said Ebanks. “Solange’s hair is a different texture than mine; so is Cassie’s. Our skin and body types are different. Today, people are blended, and I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.”
While the brand will continue to use longtime spokespeople and investors Jada Pinkett Smith and Mary J. Blige, as well as [founder] Lisa Price, in brand visuals, the three new spokeswomen speak to the “millennial generation, which is basically a colorless society,” said Stoute.